Casa Batlló celebrates a traditional tea ceremony in order to bring some of the Japanese culture to the public
Casa Batlló presents "Casa Batlló loves Japan" campaign to encourage a cultural exchange among the public.
Monday September 19th, Casa Batlló held an authentic tea ceremony on the modernistic Patio. Casa Batlló have joined the initiative born in Chugoku Block East Section Urasenke Young Tankokai, led by Manami Torigoe, a teacher, Hideaki Kimura a ceramist master and with the collaboration of the agency JTB Viajes Spain, S.A. as an intermediary. And, according to the study “Tourism statistics Barcelona city and environment” Barcelona Turisme, 175,000 Japanese tourists visited Barcelona in 2015.
The campaign “Casa Batlló loves Japón” is the first activity within a framework that aims to approach the Asian culture and respond to the need to know and learn from your target audience (last year 15% of the visitors of Casa Batllò came from East Asia: Japan, China and Korea). The tea ceremony is a way to understand and to put into practise the Japanese culture, as well as a demonstration of their deep-rooted traditions. The celebration is synonymous with hospitality and a path of personal evolution through harmony in our everyday life and communication.
Manami Torigoe, the master explained, holding “represents the Ichigo-Ichie concept, a unique encounter. The tea ceremony reminds and invites to taste the moment when you meet someone for the first time, because that exact moment only happens once in your life”.