Casa Batlló reaches 100,000 fans on Facebook
The modernistic jewel is an example of adaptation to new technologies and social tendencies.
Cultural institutions are more and more conscious of the benefits that follow a good digital presence. Digital presence implies on the one hand an accessible web, complete and up to date and on the other hand profiles on social networks, attractive and evocative for the users. Profiles, and in particular its publications through which the users can discover the day-to-day business of the institution, but also its secrets and curiosities.
At Casa Batlló we have been clear that our digital presence must show the values and concepts that define this modernist work of art, from the emotionalism awakening through its symbols and forms to its consideration as key work to understand the architecture of Antoni Gaudí.
How to create such a digital community around a World Heritage with these values?
Creating a community does not only mean responding to the comments or doubts of users, its linking them to this World Heritage on a large scale by making them participate in all events (e.g. Mapping, 23.09.2015), sharing the artistic, literary and musical creations that are base and fountain of inspiration of this modernistic gem, and overall to make dream them discovering together this work of art full of light and colour. In between our publications we also have international actions like #MuseumWeek or #AskACurator as well as national events like the Night of Museums or special events like Carnival or Sant Jordi, turning the house into ¨The House of Carnival¨ and ¨The House of the Dragon¨. And now, as we were involved in finalizing the details to celebrate the 10th anniversary of Casa Batlló being a World Heritage Site with all of you this coming Wednesday, September 23, we suddenly already have 100,000 followers on our Facebook page!
We would like to thank every single one of the users that follow and recommend us, comment and share our publications in this social network. You are the best! Every time you express your love for Gaudí´s most creative work, it brings a wide smile to our faces. We are very proud of the community that has formed, of the freedom with which you express the emotions that awake an image of the house or the experiences of your latest visit. We love to read that there are users that get up, eager to keep dreaming a little longer with the image of our façade or loft, but also see that there are users that dream of dragons.
Thank you for your support and complicity, thank you for sharing the beauty of this house with your contacts, thank you for feeling a part of this modernist jewel and thank you for expressing your experiences, stories and emotions that all have been awaked in this House.
Every follower, every ¨Like¨, every ¨Share¨ means a lot, it’s support and recognition of Gaudí´s work. Without a doubt, it is our pleasure to be able to share with you and through our publications let thousands of people daily dream.
100,000 thanks to you @ll.