The creative language of Gaudi inspires the new visual identity of Casa Batlló
The creative work of Antoni Gaudi, leader of the Catalan modernism for his excellence, renews its visual identity with inspired pieces on the facade of the house that play fantastically with light and color.
Casa Batllo has a strong symbolic character: in every corner there lurks magic, light and an unmistakable story about nature and organic poetry. Casa Batllo is one of the uniquest example in the world where architecture and story telling come together with the same goal: the beauty and the functionality of the most creative type.
The language of the Catalan genius has inspired the new visual identity of the house, number 43 Passeig de Gràcia. It is a synthesis of light and color that spreads accross the entire building. The reason for the new corporate image is to convey an emotional experience, apart from the freedom of color images on the imaginary cascade facade.
The madness of many colors that are on the face of the building and that are evident in the stained glass windows, are now inhabited in the line of stationery, corporate communications and other media on which Casa Batllo print their logo. A surprising and original brand that has been worked on in the way of a painter or a composer: with care, carefully and thoroughly, respecting the figure of Antoni Gaudí. The result: a randomized, harmonious and balanced visual identity, truely impressive! Full of life. It is an abstract brand logo that can not be drawn, it has touches of impressionism, it is inspiring and adds value to Gaudí’s architectural jewel: the magical Casa Batllo.