“The Awakening of Casa Batlló”: Gold prize for the Best 2012 cultural event
To mark the 10th anniversary of cultural visits, last 20 and 21 October, Casa Batlló decided to pay homage to Antoni Gaudi’s creative freedom and imagination, with a spectacular mapping projection on its facade.
To mark the 10th anniversary of cultural visits, last 20 and 21 October, Casa Batlló decided to pay homage to Antoni Gaudi’s creative freedom and imagination, with a spectacular mapping projection on its facade. In order to do so, Casa Batlló’s management, together with the critic and historian Daniel Giralt Miracle, and under the art management of Mariona Omedes, (National prize for Audivisuals by the Generalitat de Catalunya) created a fascinating audiovisual piece that permitted to reveal all and every symbol that inspired the great architect.
The wide range of interpretations and legends came to life to move more than 8000 people every day. They could see Saint Jordi’s dragon coming down the façade, discover the masks hiding behind the balconies or vibrate with the colors of the trencadis mosaics, simulating confetti.
The opening of the event was attended by the humorist Andreu Buenafuente and it became an extraordinary and unrepeatable event at the middle of Passeig de Gràcia.
The Eventoplus organization wanted to recognize the originality and innovation of this show, awarding it, on its 8th National Edition, with the GOLD prize for the best 2012 cultural event. The gala held on Wednesday 3 July in Madrid, at the bullring of Las Ventas, brought together more than 600 people and was made even more enjoyable with the concert of La Unión, among many other surprises.
The Eventoplus awards are considered the Oscars of the events. There was a jury of experts form the sector, highlighting Juan R. Plana, director general of the Spanish Association of Advertisers; María Luisa Ayala, responsible for events and sponsorship at Randstad; Cristina Cámara, event marketing at Deloitte, or Ander Bilbao, CEO at Sörensen. For further information on the awards, please visit: http://www.eventoplus.com/premios-eventoplus/
This award recognizes the efforts and dedication of all those people who have taken part in this project; a prize for creativity and originality; a reward to more than 1 year of work and homage to Antoni Gaudí’s genius, represented at Casa Batlló.
The audiovisual mapping “The Awakening of Casa Batlló” can be seen at Casa Batlló’s Magic Nights, until 27 September, from 21h.
For further information on the Magic Nights, please visit: https://www.casabatllo.es/en/visit-us/magic-nights/information/
Direct link to the video: https://www.casabatllo.es/mapping-despertar/