Casa Batlló, World's Best Landmark 2021 winner
Gaudí's masterpiece wins over the Tower of London, the Duomo of Milan or the Empire State.
Casa Batlló, a UNESCO World Heritage Site, has been recognized as Best Landmark at the Remarkable Venue Awards 2021 organized by the ticketing platform Tiqets. This award distinguishes the cathedrals, castles, palaces and historical or iconic monuments best valued by users.
These are the global winners in every category:
– Best Hidden Treasure: Velázquez Tech Museum (Spain).
– Best Museum: Musée Marmottan Monet (France).
– Most outstanding place: Vatican Museums (Italy).
– Best On-Site Experience: Windsor Castle (UK).
– Best Attraction: Catacombs of San Gennaro (Italy).
– Most innovative place: Paris Montparnasse Top of the City (France).
And finally, Casa Batlló as Best Landmark 2021.
The new immersive tour of Casa Batlló
In 2021 Casa Batlló launched a new extended tour with never seen before 2,000 square meters, two new immersive rooms such as Gaudí Dôme, a dome with 1,000+ screens with the imagery that inspired Gaudí in his childhood, and Gaudí Cube, a one of a kind six-sided cube of LED screens letting the visitor travel to the mind of Gaudí thanks to the work of the guest artist Refik Anadol.
The new tour, open to the public after the extensive restoration started in 2018, incorporates a new Intelligent Audioguide with the soundtrack created by the British composer Dani Howard recorded at the Teldex Studios in Berlin by musicians from the Berlin Philharmonic, the Symphony Orchestra of Radio Berlin and the Deutsche Oper Berlin. In addition, it has multiple surprises that we find during the tour of the house, such as special installations and audiovisual recreations that let the visitor travel to the past and discover what the Noble Floor was like at the beginning of the 20th century and who the Batlló family was.
A committed team
It should be added that, beyond the monument, Casa Batlló has been championing for a change in organizational mentality for the last three years, seeking the integration and diversity of workers, in an initiative framed within the roadmap of the 2030 Agenda and the SDGs (Sustainable Development Goals). This is why, since 2021 it has build an entirely neurodivergent team (with autism, dyslexia, dyspraxia, TDH, etc.) for its visitor’s services, thanks to the strategic alliance with Specialisterne, in addition to obtaining the Biosphere Certificate for its commitment to sustainability.
Other recognitions and awards
The innovative museum concept of Casa Batlló has received different recognitions and awards, among which we highlight:
– Best Achievement Award and winner in the Games and Interactive Experiences category, both from the Heritage in Motion Awards.
– The Highly Commended badge in the Visitor Attraction category at the InAVation Awards.
– Gaudí Cube among the finalists in the Parks & Attractions category at the Mondo-DR Awards and at the AV Awards.
– Finalist with the intervention of the Japanese architect Kengo Kuma in the Dezeen design awards in the category of Civic and Cultural Interior.
– Barcelona Sustainable Tourism Award in the Heritage category, awarded by Turisme de Barcelona.