Reinventing St. George's Day

We want to keep the spirit of April 23 alive by filling the balconies with roses and donating books to those who need them most.

This year we want to continue celebrating St. George, the National Day of Catalonia! As we will not be able to leave the streets, on April 23 we propose to fill all the balconies of Catalonia with roses. We have invited all Catalans to follow this initiative with this video.

Roses made by everyone and videos to inspire you
We propose different creative crafts to design roses with recycled materials that we all have at home. On our YouTube channel you will find several videos to inspire you. You can also follow this initiative in our Instagram and Facebook profiles and in the hashtag #TotsFemSantJordi.

Support from media entities and personalities
This year we have the collaboration of Barcelona Turisme and Barcelona Global to disseminate this citizen action with roses and books as protagonists and to promote this important date in the international arena. Influencers and artists from the literary, film and music fields also participate in this initiative so that through their profiles on social networks they can spread this appeal in order to reach the maximum number of households and keep Saint George’s Day alive.

Solidarity books and colaboration with Red Cross
In this context of crisis, Casa Batlló joins the Red Cross to give visibility to the project „Promotion of School Success for children in social difficulties“ and to deliver to every home in Catalonia a basic asset such as education.  It is through reading and books that young and children can access culture in order to continue their process of intellectual as well as emotional growth. Casa Batlló invites citizens to participate in this project through the Red Cross’ website where donations can be made to support education as the main way to achieve equality.

Responding to UNESCO’s call
This initiative is added to the call that UNESCO has made to World Heritage sites to make their actions visible in order to reduce the negative effects of global confinement. Usually, on April 23 the streets of of Catalonia are filled with stalls selling books and roses, but this year the celebration has been postponed to July 23. However, Casa Batlló is committed to continuing to celebrate on April 23 the feast of the patron saint of Catalonia, which also coincides with the World Book Day promoted by UNESCO in 1995. Sant Jordi 2020 is also an opportunity to unite the universal values ​​of Casa Batlló with a celebration that is part of the cultural proposals that have made Barcelona a Creative City of Literature by UNESCO.

Casa Batlló expands its offer of digital content
After closing our doors on March 13, we have maintained our presence on digital channels to continue providing valuable content on this exceptional work by Antoni Gaudí, inspired by the beauty of nature. We take the opportunity to invite you to tour the House with our Virtual Tour, to share with your family games and crafts inspired by Gaudí as a family, and to keep an eye on to the new content that we will launch shortly.

Happy Sant Jordi to everyone!

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